Simultaneously to the release of Missy's last Album "Da Real World" she launched a lipstick creation to the U.S. market together with supermodel and David Bowie´s wife Iman. All benefits of the sale were flowing into the project "Break the Cycle", an organisation struggling against domestic violence. "I have suffered a lot that my mother was abused in her marriage and that´s why I help this institution. For many men it's still normal that they shout at their wife or even beat her. And a similar number of women simply accept it, bear it and excuse it. This must be stopped, one have to come out of the vicious circle. Break the cycle!" she told the SOUL magazine. Missy´s new goal is to raise at least 1 Million U.S.$ for "Break the Cycle" with a new designed video game related to her third and recent Album "Miss E ... So addictive".